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Churchill China

World-renowned tableware that promises both performance and style, Churchill China is the only crockery choice for industry professionals.

THE BRIEF

To create a showroom that showcased the brand’s best-sellers and new products and reflected its pedigree and heritage.

It was also key to modernise the brand’s positioning and demonstrate its ability to be viewed as an innovative market leader.

Client

Churchill China

LOCATION

Staffordshire

Work

Design, Production & Installation

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Churchill China Showroom 2017-5674 copy
An immersive journey
Aiming to combine heritage and innovation, the showroom was designed to follow a circular route that leads the customer through every collection, exploring the brand’s story.
Churchill China Showroom 2017-5658 copy
Industrial, modern design
Combining dark, moody materials and colours, visitors were drawn to focus wholly on the products in a luxurious brand environment.
Churchill China Showroom 2017-5686 copy
A product showcase
Built with showcasing the product in mind, the entire showroom was an immersive experience that encouraged visitors to go on a journey of exploring the brand’s range.
Churchill China Showroom 2017-5686 copy
A product showcase
Built with showcasing the product in mind, the entire showroom was an immersive experience that encouraged visitors to go on a journey of exploring the brand’s range.
Churchill China Showroom 2017-5671 copy

THE EXPERIENCE

A work of art itself, every element of the showroom honoured the brand’s story, showcasing its finest products.

For visitors, the circular route is an immersive experience that delves into the history and craftsmanship of every item. Looking to the future, the trends area with interactive mood boards and experimental pieces point to the future direction of the brand’s tableware, giving insight into the future of the brand.
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