American Express

An exclusive event suite for a world-renowned financial brand.

THE BREIF

As a key sponsor of Wimbledon, American Express sought to elevate its brand presence by creating two premium hospitality suites.

The goal was to design an inviting yet refined environment where VIP guests could relax, network, and engage with the brand through curated experiences. These suites needed to align seamlessly with the sophistication of both Wimbledon and American Express, while also being durable and functional for three years.

Client

Momentum Worldwide - American Express

LOCATION

Wimbledon, London

Work

Refurbishment

What we delivered

Refined luxury with lasting quality

The suites were designed with a palette of premium materials that reflected the prestige of both Wimbledon and American Express. Every element - from the bespoke furnishings to the carefully selected finishes, was chosen for its luxurious feel, durability, and functionality.

Worktop with digital screens and graphics behind for American express

Integrated bar experience

Included was a spacious, functional workstation with ample storage, designed to provide comfort and efficiency for staff. Positioned closely behind the bars were digital screens, allowing guests to stay up to date with the latest scores from Centre Court, ensuring they never missed a moment of the action.

A signature foliage installation

The space became an extension of Wimbledon’s legendary prestige. Guests stepped into an environment which echoed the exclusivity and excellence associated with both the tournament and American Express. The seamless blend of branding, technology, and premium design elements reinforced the company’s presence at every touchpoint.

Bar and workspace with stools for American Express

THE EXPERIENCE

The space became an extension of Wimbledon’s legendary prestige.

Guests stepped into an environment where every detail echoed the exclusivity and excellence associated with both the tournament and American Express. The open layout fostered meaningful interactions, while the seamless blend of branding, technology, and premium design elements reinforced the company’s presence at every touchpoint. It was a space where expectations were exceeded.

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A sparkly green handbag on display in Harrods for Alexander McQueen

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