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At The Helm

A long-standing client, At The Helm creates the most comfortable sofas in the world with no compromise on style.

THE BRIEF

To curate an immersive exhibition space at the iconic January Furniture Show that enabled attendees to step directly into the luxurious world of At The Helm.

Client

Brand Awareness & Consumer Engagement

LOCATION

Birmingham

Work

Exhibition Stand

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Luxury that remained accessible
An entirely bespoke stand that felt like stepping into a luxury showroom, wholly representative of the brand and its ethos, the atmosphere curated was relaxed, welcoming and warm.
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Complete alignment with the brand
Combining fabrics, furnishings, colours and lighting in a space designed around the brand’s core meant that throughout the entire show, people were drawn to the space, choosing to congregate and learn more about the brand.
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A showcase of the brand’s product
Building with the product in mind, the entire stand was like stepping into an At The Helm living space. People were able to fully immerse themselves into experiencing the product in its intended habitat.
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THE EXPERIENCE

At The Helm experienced their most successful exhibition to date, with the stand busy with like-minded people for the entirety of the exhibition.

People were curious, comfortable, and drawn to the space, with it standing out from its competitors. With chatter around both functionality, design, and experience, At The Helm felt confident in the impact they had amongst their target audience, with their vision transformed into a reality.
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